Case Study Starbucks Back To Basics Dog

Starbucks is known to have a secret menu for people, but the chain also has an unofficial option for dogs.

The popular treat is fittingly called the Puppuccino, which is simply whipped cream in an espresso cup, notes Refinery 29.

The trend has been boosted in large part by the Kitsap Humane Society in Washington state which works with a local Starbucks to help its shelter dogs get adopted.

For the Puppuccino Pals program, one shelter dog a week is taken to Starbucks for the treat and gets its photo enjoying the whipped cream posted to Instagram; the store also puts up a sign about the adoptable animal.

The effort has resulted in adorable photos of happy dogs and increased exposure for the ones that need permanent homes which is the main goal.

Scroll through to see pics of puppies enjoying their Puppuccinos:

No paws needed. #puppicino #mokamoment 🐶☕️

Omg yummmmmmy!!! #puppicino #starbucks #delcious #yummy

Calories don't count on Sunday, duh. #puppicino #dietstartsmonday

A little help from Starbucks to get through Monday! #starbucks#starbucksforlife#puppicino#coffee#monday#doodle#doodlesofinstagram#puppy#goldendoodle

Puppicino🐶☕ 퍼피치노에 중독ㅋㅋ . . #starbucks#puppicino#스타벅스#퍼피치노#프렌치불독#frenchbulldog#dogstagram

I've gotta say.. Today was a great day! I got cookies, Starbucks and I got to go play at the park! #puppylove #puppy #love #Aspen #aspenlicious #dog #dogs_of_instagram #dogsofinstagram #cute #dogsofco #dogsofcolorado #colorado #coloradopup #dog #puppiesofinstagram #starbucks #basic #puppicino #yass

Enjoying a puppicino on this hot day ☀️☕️🐶 #Grede #girlsbestfriend #welovestarbucks #puppicino

My 1st #puppicino really hit the spot! #dogsofinstagram #goldendoodlesofinstagram #minigoldendoodle

That's a grande way to start the day! Follow @clepets for the latest in cute Cleveland pets, and #CLEpets for a feature! •••• From @knoxxyadventures: Good morning Sbux to start my day! Thanks @starbucks! #starbucks #labsofinstagram #labradorretriever #petsofcle #CLEpets #labs_of_insta #puppicino

Guys I had my first puppicino today and it was AWESOME. #Starbucks #puppicino ---------------------------------------------- #corgipuppy #corgisofinstagram #corgigram_ #puppy #puppiesofinstagram #corgilove #dailycorgi #tricolorcorgi #corgistagram #corgiaddict #corgigram_ #myfavcorgi #illinois #chicagopuppy #corgiworld_feature #happydogsworld #ohmycorgi #corgispam

Happy puppies after a stop at Starbucks! #happypuppies #Zoey #porscha #sillypuppies #puppicino #Starbucks #silverlabsofinstagram #silverlab #labsofinstagram #aussiesofinstagram #aussiepuppy #australianshepherd #bluemerle #yum #scute 🐶🐶🐣😂😄😘😍💗🐾👍☕

#LanaTreu got herself a #puppicino 😂 She went on her first joy-car ride and she was so well behaved she got a treat 😁 #myspoiledpit #bluenose #puppy #lovechild 👌🏼 #Starbucks

I finally understand what the Starbucks hype is all about ☕️ #puppicino #starbucks #starbuckspup

Friday's coffee always seems to taste a little sweeter 🐶👅☕️ #StarBucks #Puppicino #HappyFriday #LittleManTheLab

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Dogs loving their Puppuccinos

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You can find traces of the siren across the full, refreshed visual toolkit. Her wavy hair becomes a graphic pattern. The shapes in her crown adorn their credit card. And next time you open your Starbucks app, take note of the background. She’s an elusive symbol, but one that feels perpetually present. In fact, Starbucks retail stores worldwide have been stripped of obvious branding for a clean, modernized interior. The distinct Starbucks feel is achieved through the consistent application of Siren patterns across both packaging and environmental design.

These Siren-inspired visual elements help set the brand apart from its admirers and identity thieves. When we began working with Starbucks, coffee shops around the world were exploiting variations of the Starbucks name and logo. Venus-like figures emerging from black and green circles posed a challenge for the Starbucks brand. However, the new proprietary design language allows Starbucks to remain simple, yet striking. Our design ensures the global brand can maintain its distinct identity across all their environments, including the digital space.

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